Ares and Generation launch Here! Student Living PBSA brand

Ares Management and Generation launch a new PBSA brand - Here! Student Living - with three landmark sites.

Here! Student Living development in Exeter - Area Management | Generation Partners | PBSA News
Here! Student Living development in Exeter.

Ares Management Corporation and Generation Partners announce that the joint venture between a fund managed by the Ares Real Estate Group and Generation has launched Here! Student Living (Here!) – a new purpose-built student accommodation (PBSA) brand across the UK. Generation have also successfully developed other student platforms such as Nido and Pure Student Living.

“We are excited to be launching the Here! brand with Generation, building on the momentum gained from our UK PBSA portfolio expansion earlier this year. Here! underscores our commitment to providing high-quality, student accommodations as we seek to execute against our residential investment strategy in target markets throughout the UK.”

Wilson Lamont, Partner and Co-Head of European Real Estate Equity, Ares Real Estate Group

Here! reflects Ares and Generation’s commitment to delivering exceptional university living experiences for students across some of the UK’s most popular university cities. Offering bespoke internal and external amenities, Here! is focused on creating unique and engaging community environments reflective of students’ dynamic needs. These modern living spaces include social study areas, gyms, private dining rooms and fully equipped music rehearsal spaces (Glasgow), among other high-quality amenities. 

“When Ares and Generation made the decision to bring a new platform to market, we knew we wanted to create something unique that would represent the needs of the evolving student demographic. That is why we have invested heavily into the experience the amenities available to our students to ensure our buildings stand out in the market.”

Paul Watson, Director of Operations, Generation Partners

Here! is being rolled out across the joint venture’s three existing sites in Cardiff, Exeter and Glasgow – which are all fully occupied for the 2021/2022 academic year and are already taking bookings for the next academic year. An additional site is under development in Leeds and is expected to be completed in Summer 2023. Once the Leeds scheme is completed, Here! expects to have a total of 2,150 student beds.

“The team behind Here! has over 50 years of collective experience delivering a variety of student accommodation concepts and the student PBSA market is still very attractive. We believe we have created a very appealing brand and product with significant opportunity to build a 10,000 bed PBSA portfolio.”

Alan Artus, Chief Executive, Generation Partners