The UK’s largest independent purpose-built student accommodation (PBSA) provider – Homes for Students – launch ‘It Starts With You’ – their new brand video.
The short, energetic snapshot puts the individuality of each student experience at the heart of the concept and encourages future residents to see themselves and their own passions reflected.
Starring current student residents and Homes for Students colleagues, the video showcases the broad range of accommodation, locations and facilities on offer across the UK and Ireland.
“Videos are one of the most engaging formats we can share to excite and keep our audiences engaged. The marketing activity we have already delivered throughout the year has helped us identify the relevant channels to promote ‘It Starts With You’ with us seeing tremendous success on YouTube when we post videos promoting our properties.”
Lucy Brookes, Marketing Manager, Homes for Students
The aim of the video is to highlight that at Homes for Students, there is something for everyone across over 130 properties in 40+ towns and cities – with an array of amenities accommodating individual interests and personalities. Although students are the primary audience, the multi-channel campaign will intend to reach other key stakeholders including universities, parents and investors.
It Starts With You video
“This is just the beginning of this brand concept. We have now laid the foundations to evolve and build, add more personalities, introduce new aspects, and roll out to more of our brands over the coming months.”
Lucy Brookes, Marketing Manager, Homes for Students
Homes For Students is the largest independent student accommodation provider in the UK. The company provides over 32,000 student beds across 47 cities and has a number of brands under its umbrella group – including Prestige Student Living, Citylodgers, Essential Student Living, Urban Student Life, UK Student Houses and Universal Student Living.
Understanding the importance of the whole student experience, Homes for Students’ mission is to create a secure and comfortable environment away from home that supports learning and personal wellbeing.
The company’s continued success is down to their understanding of the sector with industry experts delivering results-based performances for clients. They provide the full range of residential management services as well as hard and soft FM to provide an integrated assets management strategy.
