The concept behind the unique IconInc PBSA brand

We take a look at the concept behind the unique IconInc purpose-built student accommodation brand.

Elegance student accommodation - IconInc | PBSA News
Elegance student accommodation.

IconInc is the UK’s trailblazer in luxurious student apartments with exceptional facilities for students. The company launched in 2015 and is an award-winning brand that develops and operates purpose-built student accommodation (PBSA) in established university cities. IconInc is part of The Parklane Group – a family-run business with property interests in aparthotels, redbrick investments and a golf course in Leeds.

What is the concept behind the unique IconInc brand?

IconInc has redefined and elevated student accommodation, with a vision to enhance student life. The company creates spaces that push the boundaries in terms of inspirational, design-led living for students. The PBSA scheme’s feature engaging and exciting design elements – including individually-themed lounges created by a leading interior designer, bespoke furniture handcrafted in the UK, and artwork featuring quotes from global icons.

Artwork featuring quotes from global icons - IconInc | PBSA News
Artwork featuring quotes from global icons.

The concept behind the unique IconInc brand is to offer students an all-inclusive home from home experience. This includes combining premium quality living accommodation with outstanding communal facilities designed to nurture community spirit and provide the optimum space for students to learn and enjoy. Safety is also key for the brand – as well as providing support staff who are fully trained in first aid and mental health. PBSA schemes also include a 24-hour concierge service and CCTV.  

Elegance Duplex student room - IconInc | PBSA News
Elegance Duplex student room.

Amenities at IconInc’s schemes include state-of-the-art gyms with personal trainers available; 4k HD cinema rooms with popcorn machine; amphitheatres ideal for practicing presentations or for external speakers to host events; sauna and steam rooms; complimentary breakfast seven days a week; 24/7 free hot drinks; private dining rooms; chill out pods; pantries; laundry rooms; pool tables and PlayStations; iMac zones; libraries and lounges; beauty treatment rooms; communal kitchens; high-tech music rooms with karaoke machines; and outdoor patio areas with barbeques.

IconInc also offers a carefully curated community and events programme which helps to nurture an inclusive and thriving student community, as well as to enhance the students’ living experience. This added value service is extremely popular with international students who are looking to immerse themselves in the British culture.

Communal pool table - IconInc | PBSA News

IconInc’s Gravity PBSA scheme in Lincoln

IconInc’s Gravity PBSA scheme in Lincoln has recently been named as a finalist for ‘Best Commercial Build’ in the Northern Design Awards 2021 and was shortlisted for the LABC Building Excellence Award 2021 for ‘Best Purpose-Built Accommodation’. The awards coincide with IconInc achieving 100% occupancy levels for year two at Gravity.

“This place is absolutely incredible, the facilities that are provided really do make a difference, especially the study rooms as they put you in a positive state of mind to work. The staff are very nice and will always help you with anything you need.”

Taha Naeem, a current resident at IconInc Gravity
Complimentary breakfast seven days a week at IconInc schemes | PBSA News
Complimentary breakfast seven days a week at IconInc schemes.

On the back of the success of Gravity, IconInc has also unveiled plans for a second phase development in Lincoln – Todson House – having purchased vacant land adjacent to the existing building. The second phase is expected to complete in September 2023 and will deliver a further 41 student apartments. 

At Gravity, there are seven types of luxury stylish studios to meet different budgets – including the unique and exceptional duplex apartments and exclusive penthouse apartment. Each studio benefits from zoned luxury living, entertaining and resting spaces; beautiful en-suite bathrooms, complete with proper bath; indulgent kitchen with all the extras including a dining table; and a separate study space. The company also focuses on the detail – from soft as a cloud 1000 pocket sprung mattresses, black-out blinds and sound proof doors to waterfall showers.