New European Sustainability Director joins Greystar

Greystar hires a new European Sustainability Director who will focus on asset and portfolio activities across Europe.

Philip Hirst, European Sustainability Director, Greystar | PBSA News
Philip Hirst, European Sustainability Director, Greystar.

Greystar appoints a new European Sustainability Director, Philip Hirst, who joined the company on 9 January. He will report to Bella Peacock, Managing Director, Investment Management & Operations. Responsible for driving Greystar’s sustainability agenda, Philip will have a focus on asset and portfolio activities across Europe. He will also work more broadly on Greystar’s sustainability efforts alongside Cope Willis, Managing Director for Sustainability.

Philip brings with him over 20 years’ experience creating, implementing and communicating sustainability strategies across the UK, Europe and Middle East, and over a decade of experience in the real estate sector, leading a team within JLL’s Sustainability Consultancy.

“Greystar’s fully integrated model, focus on customer service and innovative culture provide the foundations for its sustainable real estate investments. I’m excited to bring my sustainability and real estate experience to Greystar and look forward to working with Cope and teams across Europe on the next stage of our sustainability journey.”

Philip Hirst, European Sustainability Director, Greystar

Philip holds a bachelor’s degree in Business and a master’s degree in Real Estate Development & Investment. Throughout his career, he has contributed to several thought leadership publications around the topic of sustainability. He has also been involved in several ‘industry firsts’ – including some of the first social impact assessments of real estate, as well as helping to establish new real estate impact investment funds.

Greystar Europe oversees more than £10.85bn in assets across seven countries, including purpose-built student accommodation (PBSA). Last year, the company began work on its Chapter London Bridge student scheme, which supports environmental sustainability and social inclusion. The development is leveraging modern methods of construction, and has been designed to be 100% electric, with a 100% certified renewable energy supply and rooftop solar. 

As the company continues to grow, it strives to preserve the environment for future generations, enhance financial value, and increase the resilience of the communities it owns and manages. 

“As Greystar expands, so too does our ability to create sustainable value across our investments and future-proof our assets. I’m looking forward to working with Philip and am excited to see Greystar continue to use our influence as a global sustainability leader in real estate.”

Bella Peacock, Managing Director, Investment Management & Operations, Greystar