MRP and Vita secure planning for Vita Student Gough Street

Investment and development company MRP and Vita Group secure planning for Vita Student Gough Street purpose-built student accommodation scheme in Birmingham.

Vita Student Gough Street development. MRP and Vita have secured planning permission for the new scheme | PBSA News
Vita Student Gough Street development. MRP and Vita have secured planning permission for the new scheme.

Plans for a 540-bed, purpose-built student accommodation (PBSA) development in Birmingham city centre by developers MRP in partnership with Vita Group have been approved. Members approved plans for Vita Student Gough Street on 16 March 2023 at Birmingham City Council’s (BCC) Planning Committee.

The planning committee report that members considered acknowledged the updated design and ongoing engagement with the neighbours and wider community, following the application’s deferral at the end of 2022.

“The granting of planning for Gough Street is a very significant milestone in the delivery of this exciting new project that will provide safe, stylish student living in a prominent location in the city centre.

“The scheme directly meets the rising demand of student housing in the city and will help to alleviate the pressure on the city’s private housing market, by providing fully managed and purpose-designed accommodation. We are thrilled to be working in partnership with Vita Group and are confident their signature design and best-in-class service offering will provide Birmingham’s growing population of students with the ideal environment in which to study, relax and thrive.”

Graham Mitchell, Development Director, MRP

The new Vita Student Gough Street development is on Gough Street/Suffolk Street. It will offer an ‘all in’ living experience, which includes bills, events, breakfast and amenities. The development will deliver 540 studio apartments along with private dining rooms, a gym, a hub space and outdoor terrace. Construction is anticipated to begin in Summer 2023, with completion due for Summer 2026 to coincide with the start of the academic year.

The Vita Student Gough Street building is designed to be sustainable, meeting BREAAM ‘Very Good’. Car-free travel will also be championed with Vita Student’s free resident bike hire and the site’s proximity to rail, bus and tram links.

“We’re delighted to achieve planning consent for this exciting new development in Birmingham with MRP. Demand for high-quality PBSA within the city continues to outstrip supply, this in turn is creating wider pressures on the city’s housing infrastructure. Vita Student’s established reputation within the city for providing the best student living experience means there’s plenty of opportunity to deliver something special that helps to satisfy that need. We look forward to work getting underway over the coming months.”

Max Bielby, Chief Operating Officer, Vita Group

Privately owned multi-award winning investment and development company, MRP (a property division of McAleer & Rushe) specialise in the creation of sustainable developments across the UK and Ireland. The Vita Student Gough Street project builds on the company’s relationship with Vita Group, which includes the recently opened Vita Student Cannon Park in Warwick and Vita Student Bruce Street in Belfast, which is due to open in Summer 2023.  

Following the completion of Vita Student Gough Street, Vita Group will own, operate, and manage the building. Aa a student accommodation provider with sites across the UK and Europe, Vita Student already operates a site in Birmingham – the former BBC Pebble Mill site that opened in 2019.