Torsion Students decided to rebrand to LUNA Students in response to accelerated company growth and a renewed corporate vision.
Taking a collaborative approach, Torsion invited its current student residents to contribute their thoughts on the new name.
After the consultation period, LUNA Students secured by far the most votes.
The improved site aims to provide an enhanced experience for students and is a valuable resource for those who wish to better understand the benefits offered by the LUNA Students accommodation business.
“As a group, we felt it was time to refresh our public image and to create a brand that was more targeted to our student audience, aligning it better to the student experience we offer. We feel it’s important to let people know what LUNA Students stands for and why it represents the student-centric approach we take. We have an exciting future ahead of us. Our business has solid foundations built on excellence, innovation and collaboration. These are the cornerstones of our company, and we will continue to look for ways to exceed expectations and deliver best-in-class service for our customers and stakeholders.”Tommy Styles, Managing Director, LUNA Students
With a vibrant and colourful design that reflects the company’s updated contemporary style, the new site will focus on the business’s core strengths and differentiators, as LUNA Students extends its business globally and reflects its ambitions to grow into a national operator.
Driven by research and input from students, the rebrand is the result of a forward-thinking brand strategy process.
LUNA Students is headquartered in Leeds and operates four student accommodation developments at Birmingham Compass, Coventry Red Queen, Leeds Trapezium and Lincoln Pine Mill.
The rebrand follows Torsion Group securing of £114m new contracts, including four in their residential and PBSA division.