Bricks Group launch Gen-Z centred platform Offcut

Bricks Group has launched Offcut; a student-focussed digital media platform designed to address the issues that affect Gen-Z.

Sponsored by true student, Bricks Group's Offcut digital media platform will explore the issues and concerns that affect Gen-Z in the UK | PBSA News
Sponsored by true student, Bricks Group's Offcut digital media platform will explore the issues and concerns that affect Gen-Z in the UK.

Property company Bricks Group has launched Offcut; a student-focussed digital media platform. Offcut by Bricks Group has joined the brand alongside purpose-built student accommodation (PBSA) provider true student, leisure brand UTime Fitness and doza pizzeria.

Sponsored exclusively by true student, the Offcut platform aims to challenge stereotypes associated with young people and report on many of the unspoken issues affecting Gen-Z today.

“Offcut was born out of many conversations we’ve had with true student guests, many of whom were super-excited by the prospect of an off-mainstream media channel as a mouthpiece for young people’s voices to be heard on under-explored issues. The team of young journalists are fresh, dynamic and full of ideas, and I’m really looking forward to watching Offcut grow as the latest addition to our brand ecosystem here at Bricks.”

Pete Prickett, CEO and Founder, Bricks Group

Based at true Salford – which topped out earlier in the year – Offcut by Bricks Group comprises student reporters, presenters, and videographers who bring both expertise from their studies together with their passion for journalism and a keen eye for future trends in news. The launch of the platform follows a study conducted by true student, which reveals that 39% of young people in the UK feel that mainstream media fails to accurately reflect and report on issues that matter most to their generation.

With the slogan ‘Life Unfaked’, Offcut will challenge the status quo and provoke educational and progressive conversations on the issues that matter the most to Gen-Z. The platform aims to bring to light the issues that affect young people and will be brought to life by original social media content and hosts.

“I wanted to be a part of a group of young people who aren’t scared to share their opinions on topics that aren’t really discussed in mainstream media. I think there is a lot of stigma surrounding the ideas and opinions that young people have, and I am really excited to be part of a group that is working on telling the truths of our generation! So many people of our generation don’t have a voice. We want to change that.” 

Annie Holt, a 21-year-old English and History student and Offcut journalist, the University of Liverpool