Generation Estates rebrands and unveils Now Student Living

Generation Estates, now Generation, has completed a company rebrand and unveils its newest purpose-built student accommodation (PBSA) brand Now Student Living.

Generation Estates has rebranded to Generation and launched its latest PBSA platform Now Student Living | PBSA News

Developer, operator and asset manager of UK and Irish PBSA Generation Estates has undergone a full rebrand of corporate and visual identity to align with its vision for the future. the company has also unveiled its new PBSA venture – Now Student Living

Rebranded to Generation which goes beyond a change of brand, it also represents a holistic shift, and the business proposition will focus on partnering with investors to create unique student housing. The company aims to observe and anticipate the trends, behaviours and needs that will shape the homes of tomorrow.

“Over 20 years Generation Estates has seen the inception, delivery and operation of two of the most significant student accommodation platforms built and sold, delivering exceptional returns. Now is the time to look forward as Generation, we have an outstanding team driving us forward who are already maximising on the very attractive opportunities ahead of us.”

Alan Artus, Chief Executive, Generation

The rebrand will add value and maximise returns for Generation’s real estate investment partners. With the change of identity, the company are aiming to set new benchmarks and drive innovation in the real estate sector. To achieve this, the company has launched a distinctive operating platform for the PBSA sphere, Now Student Living.

Community-focussed Now Student Living reflects Generation’s commitment to delivering student experiences that prioritises residential choice.

Now Student Living is dedicated on the experience student’s have when they choose their home. In some of the UK’s most popular university cities, the properties offer practical and aspirational amenities, with many undergoing investment to breathe new life into existing sites. Many schemes will also see the development of new shared spaces, as well as some sites integrating laundry within student flats to further differentiate their offering.

“We envision Now to be more than just a place to live; it will be a vibrant community that fosters academic success, personal growth, and a sense of belonging. With the teams’ involvement to date occupancy figures for 23/24 are up at every site Y-O-Y and against target we are already seeing the benefits of Now’s expertise and passion.”

Tim Turnbull, Client, Now Student Living

Generation has been instrumental in the inception, delivery and operation of two PBSA platforms, Pure Student Living and Nido, that have been established and traded in the past ten years.