Generation launches Now Student Living

Integrated developer, operator and asset manager Generation launches Now Student Living, its purpose-built student accommodation (PBSA) platform.

Generation has launched its new PBSA operating platform Now Student Living | PBSA News

Property developer Generation has announced the launch of its PBSA operating platform Now Student Living. The new platform reflects Generation’s commitment to delivering a student living with a difference, dedicated on the experience students have when they choose Now Student Living as their home.

With a strong focus on delivering exceptional student living experiences, the new platform is committed to creating vibrant, inclusive and supportive communities.

Properties offer modern amenities, state-of-the-art facilities, and comfortable living spaces designed to foster academic success, personal growth, and a sense of belonging.

In some of the UK’s most popular university cities, the PBSA properties offer practical and aspirational amenities, with many undergoing investments to introduce new shared spaces, and some integrating laundry within student flats to further differentiate their offering.

“Having provided extensive support to our investment partners over recent years it felt the time was right to capture our offering under a clear, distinct brand and proposition, Now enables us to do this. We have strategically assembled a team of sector experts and mobilised key tech solutions to provide a simple, focused proposition both to students living with us and to the investors we work with. Now gives us the opportunity to offer a better solution to operating residential accommodation.”

Paul Watson, Co-Founder and Managing Director (MD), Now Student Living  

Now Student Living’s launch comes as a wider business strategy following the rebranding of Generation Estates to Generation. This move represents a holistic shift looking ahead, aiming to set new benchmarks and drive innovation in the real estate sector.  

Currently in the PBSA market, the platform has future plans including expanding into the Build to Rent and Co-living sectors.

“We envision Now to be more than just a place to live; it will be a vibrant community that fosters academic success, personal growth, and a sense of belonging. With the team’s involvement to date occupancy figures for 23/24 up at every site YOY and against target we are already seeing the benefits of our Now’s expertise and passion.”  

Tim Turnbull, Client, Now Student Living  

This new PBSA platfoem reflects Generation’s commitment to delivering a dedicated and unique student living experience. Founded in 2002, Generation is an experienced and integrated developer, operator and asset manager of UK and Irish PBSA with an extensive and successful track record.

Generation has worked with private equity funds and institutional capital – including The Blackstone Group, The Carlyle Group, and latterly expanded into Ireland with Hattington Capital and created its own UK PBSA fund alongside Europa Capital