YourTRIBE announces strategic partnership with Project Student and WAU Agency

Ahead of its launch to market late this year, YourTRIBE forms a strategic double partnership among its expansion into the purpose-built student accommodation (PBSA) sector.

YourTRIBE's Ilderton Road scheme. The brand has partnered with Project Student and WAU Agency | PBSA News
YourTRIBE's Ilderton Road scheme. The brand has partnered with Project Student and WAU Agency.

Student accommodation brand YourTRIBE has recently announced its strategic partnership with operator Project Student and strategic revenue generation agency WAU Agency to spearhead the brand’s successful launch and ongoing management.  

YourTRIBE has chosen to collaborate with Project Student and WAU Agency to leverage its unique expertise.  

“Project Student’s operational expertise will help ensure that our properties not only meet the highest standards of quality and service but will also support our residents in creating distinctive living experiences that nurture personal growth, forge meaningful connections, and cultivate lasting memories. We also believe that WAU Agency’s strategic insights and marketing prowess will be instrumental in effectively creating and communicating our brand’s mission and values to our target audience.”  

Duncan Palmer, Director, YourTRIBE

This strategic decision supports the company’s dedication to set new standards in the PBSA industry by assembling a team of industry specialists to ensure the utmost quality and effectiveness.  

Project Student will significantly contribute to the operational management of YourTRIBE’s properties.  

“We’re excited about our long-term partnership with YourTRIBE. The ‘Powered By’ white-label solution seamlessly aligns with the brand’s desire to be a market leading student accommodation provider. From the opening conversation, the synergies between the companies on student experiences and delivering exceptional standards aligned perfectly. As YourTRIBE continue to expand, Project Student are confident that it will be a brand partnership that revolutionises the marketplace.”

Oliver Rayns, Managing Director (MD), Project Student

The understanding of the unique needs of student residents and their commitment to providing exceptional living experiences make them the ideal partner for the brand.  

WAU Agency brings a wealth of experience in crafting compelling brand and marketing strategies.  

“YourTRIBE’s vision for student accommodation is innovative and aligned with the evolving needs of today’s students. By combining our strategic insights and marketing expertise with their commitment to quality and excellence, we are confident that we will create a powerful brand presence in the student accommodation space. We are excited to help YourTRIBE set new standards and deliver exceptional experiences to student residents. We look forward to this partnership and the opportunity to make a significant impact in this dynamic market.”

Tom White, CEO, WAU Agency

It’s proven track record in brand creation, research and insight, customer centric marketing with strict commercial focus aligns perfectly with YourTRIBE’s vision to establish a strong market presence.  

In aligning with Project Student and WAU Agency, YourTRIBE solidifies its position as the new to market PBSA brand which is due to set new standards in the student accommodation industry.