Moda Group makes new hire to lead PBSA brand experience

Moda Group announces a new appointment to lead the company’s purpose-built student accommodation (PBSA) brand experience.

Gabby Rhodes joins Moda to lead its PBSA brand experience | PBSA News
Gabby Rhodes joins Moda to lead its PBSA brand experience.

Developer and operator of rental communities – Moda Group – has announced the appointment of Gabby Rhodes, who joins the company from Vita Group.

Gabby will lead the PBSA brand experience on the company’s forthcoming student platform, which launched earlier this year. The PBSA platform is targeting 10,000 student beds in key cities across the UK in the next five years.

Alongside Gabby’s appointment, Moda has also made a series of other key appointments to support the company’s expansion in its rental operations, as it structures opposite the market through 2024 and beyond.    

With wellbeing and sustainability at the heart of everything Moda does, the company has also welcomed Tarry Depledge – their first dedicated ESG Manager. Tarry joins the team after several high-profile roles including ITM Power and Paragon Banking.  

“We have some fantastic schemes operational, in planning, under construction and mobilising, so our focus has been ensuring the teams are fully supported and well resourced. We can’t achieve all of this without the hard work, talent and dedication of our incredible people, so I’m glad to extend a warm welcome to our new team members who will help us continue to grow and provide the best possible rental experience.”

Oscar Brooks, Executive Director, Moda Group

The new appointments follow the recently launched Moda 2.0 – the company’s brand-new consumer website and its first corporate website, which showcases Moda’s range of platforms to residents, investors and key stakeholders.    

Moda has also implemented two new senior management boards across development and operations, which will work with the Executive board to drive day to day performance – as well as to enhance corporate governance and reporting.