Gensler makes senior appointment to Residential Practice team

Gensler’s newly appointed Residential Practice Lead will be essential in the firm’s mission to expand its living sector presence.

John Badman, Residential Practice Leader, Gensler | PBSA News
John Badman, Residential Practice Leader, Gensler.

Architecture firm Gensler has announced that it has appointed architect John Badman to lead the firm’s Residential Practice and purpose-built student accommodation in the UK and Europe. John carries over 20 years’ experience in residential design and will drive the growth of the business across Europe, including Gensler’s continued expansion into PBSA.

As a recognised leader in the residential sector, John’s expertise will be essential as Gensler aims to redefine student living and the future of residential across Europe. John has held several roles in the architecture field, including most recently as Principal at CallisonRTKL, and as a member of the Urban Land Institute’s European Living Concepts Council and the British Property Federation’s Build to Rent Committee.

“I am thrilled to be joining Gensler to lead the Residential Practice in the UK and Europe. The lifestyle ecosystem of our cities is being redefined – how we live, work and play is in a constant state of change. Bringing its rich mix of specialists together, Gensler is uniquely placed to offer clients in the Lifestyle Residential Investment market, a new way to approach collaborative design to create value. I look forward to developing this practice at Gensler and continuing to positively influence communities in cities across Europe.”

John Badman, Residential Practice Leader, Gensler

The new appointment presents a new opportunity for Gensler to develop innovative solutions to creating and sustaining enduring value in the living sector. It brings together the firm’s team of specialists including master planners, architects, interior designers, place makers, experience strategists and climate experts.

As the European market is facing an increased demand and interest in lifestyle residential investment products, Gensler’s 2024 Design Forecast highlights eight key trends that will shape the built environment this year, including the creation of multi-use lifestyle districts that will replace single-use central business districts to create a more connected ecosystem with a mix of uses.

John’s appointment will help allow the firm to shape the future lifestyle ecosystem across the residential sectors and PBSA.

“We are excited to welcome John Badman to Gensler to lead the growth of our residential business in the UK and Europe. Designing the residential sector of the future requires the adoption of new and innovative approaches including Build to Rent, Co-Living, Senior Living and Student Housing. We are delighted that John Badman brings years of expertise and we look forward to his insight as we continue to influence and redefine the urban experience, integrating the evolving needs of living, work, and entertainment in our cities.”

Duncan Swinhoe, Managing Principal, Gensler