Fusion Group appoints new Commercial Director

The appointment follows Fusion’s continuation to grow further in a way that allows more people to enjoy the living experience it offers.

Laura Kurt has joined Fusion Group as its first Commercial Director | PBSA News
Laura Kurt has joined Fusion Group as its first Commercial Director.

Privately owned student accommodation developer and operator – Fusion Group – has appointed Laura Kurt as its first Commercial Director. In the board-level position, Laura will be responsible for developing the company’s product offering, including the operations and asset management of its developments.

As part of her role, she will oversee Fusion’s brand strategy – focused on design for positive living – and embed this emphasis on wellbeing and resident experience into the design, development, and day-to-day operations of Fusion-branded schemes. Laura will continue to lead on the company’s social sustainability strategy and manage marketing and lettings.

Laura has worked with Fusion Group since February 2019, heading up its marketing efforts and leading on initiatives such as the development of its ESG strategy; the creation of a supplier framework that focuses on wellbeing and sustainability; engagement with local authorities to change the perception of students; and charity campaigns such as its Hope Not Hampers endeavour from 2023.

“While every Fusion development is unique, taking on responsibility for ensuring each offers a uniformly brilliant experience is hugely exciting. Vindicated by the pandemic, Fusion’s focus on wellbeing and the resident experience means we’re very well placed to take advantage of the renewed investor focus on living real estate and societal recognition of the need for new homes in a mix of tenures. This new role will help drive that forward and ensure that not only our residents, but also our stakeholders, have an exceptional experience with us.”

Laura Kurt, Commercial Director, Fusion Group

Laura has previously advised businesses on strategic positioning via the digital marketing consultancy she co-founded, Loaded Hype, alongside a variety of brand, marketing and communications roles for companies including Vita Student and property auctioneers Pugh and Company.

She joins Fusion’s senior leadership team led by Co-founders and industry veterans Nigel Henry and Warren Rosenberg, and which also includes Adam Cohen (Group Managing Director), Paul Miles (Construction Director), Gideon Osen (Group Finance Director), and Ben Henry (Acquisitions Director).

“Laura is an outstanding ambassador for Fusion: someone who dives into every task, identifies ways to tackle challenges we haven’t yet encountered and prepare to take on challenges a mile down the track, and does so with energy and enthusiasm. We see the UK’s living sector as rife with opportunities for a nimble, privately owned and deeply experienced business-like Fusion, and Laura’s appointment to build our product offering is part of our long-term plan to ensure we can sustainably take advantage of said opportunities and grow even further in a way that enables even more people to enjoy living the Fusion experience.”

Nigel Henry, Co-Founder, Fusion Group

Fusion Group was founded in 2005 and acquired its first site for purpose-built student accommodation (PBSA) in 2010 in Bristol. Since then, the company has designed, delivered, operated, and successfully exited over 5,000 beds across 11 schemes.

The developer is currently on-site with five developments in Brent Cross, Liverpool, Nottingham, Manchester and Birmingham, with the first expected to be operational and welcoming students in time for the 2025/26 academic year.