Regal launches new brand portfolio

Repositioning to reflect its steady growth and diverse portfolio, Regal has separated its brand into five subsets.

Regal London has now rebranded into five sub-brands to increase the diversification of its portfolio | PBSA News
Pictured left to right: Marc Eden, Investment Director; Warren Swimer, Finance Director; Jonathan Seal, CEO; Ghislaine Halpenny, Director of ESG & Corporate Affairs; Damien Cartmell, MD of Construction; Simon De Friend, Co-Founder; Steve Harrington, Planning Director; Paul Eden, Co-Founder, Regal.

Leading and privately owned residential-led mixed-use developer – Regal London – launches a new brand portfolio to support its increasingly diversified strategy.

The evolution of the brand reflects the company’s ambitions to grow its student accommodation business that challenges the sector’s established players, delivers best-in class, mixed-use schemes, and secure skilled jobs for the communities in which the business operates.

The overall parent brand will now be ‘Regal’, with a portfolio of five sub-brands: ‘Regal London’ (continuing its leading global position on residential assets); ‘Regal Students’, the company’s new purpose-built student accommodation (PBSA) portfolio; and ‘Regal Workspace’, its emerging office portfolio.

“We never stand still at Regal. Our history of consistent, strong growth shows that we constantly adapt, pivot, and seize new opportunities and markets, building on our experience and success of past decades.

“The new brand portfolio demonstrates the breadth of our abilities, all undertaken by our expert in-house teams who see projects through from start to finish.

“It is crucial that we continue to build on our legacy. Our longstanding relationships with landowners, financial partners and London boroughs are testament to our integrity. This brand evolution celebrates our past and is a true reflection of our diverse and forward-thinking business, positioning us well for the future.” 

Jonathan Seal, CEO, Regal

For many years, the company has retained an in-house construction arm. With an established commitment to quality and the highest environmental standards, this division will be known as ‘Regal Construction.’

‘Regal Academies’ will now have an established footing to continue delivering skilled employment for local people though its onsite construction skills academies.