Vita Group’s House of Social at Sauchiehall Street takes shape

Plans for Vita Group's ‘House of Social’ Food Hall at former ABC Building start to take shape as second consultation announced.

Vita Group's House of Social at Sauchiehall Street Food Hall | PBSA News
House of Social Food Hall

The second round of public consultation will kick off this week for Vita Group’s plans for its ‘House of Social’ Food Hall, located on the former ABC Building on Glasgow’s Sauchiehall Street.

A gateway to the Golden Z, this important and derelict site has needed investment and regeneration since it was ravaged by a fire in June 2018 and was subsequently left to ruin. The site sits between Sauchiehall St and Glasgow School of Art’s Mackintosh Building.

Taking place from 6 June until 27 June, Vita Group is inviting local residents and interested parties to attend the consultation events as the company develops plans for the site. 

Vita's House of Social Food Hall | PBSA News
House of Social Food Hall

Developed under Vita Group’s pioneering new brand – House of Social, at street level the concept invites the public into a bustling destination food hall which would provide a platform for five emerging food brands to showcase their concepts with over 400 covers and a large bar.

Moving from day-to-night, the food hall will be brought to life with an active events calendar celebrating some of the city’s best music and entertainment, as well as acting as a community hub, interjecting with the neighbouring buildings and energising Sauchiehall Street.

House of Social Food Hall | PBSA News
House of Social Food Hall

Above this, Vita’s plans for this House of Social concept include homes for Glasgow’s second- and third-year students who are craving more independent living.

The student house redesigned, the building would be made up of four-bedroom ‘houses’ centred around a shared kitchen and lounges with four ensuite bedrooms, each designed to create the perfect living and study environment. 

Design proposals also include a courtyard providing a space for all, whilst respecting the world-famous Mackintosh building’s architecture.

Vita's House of Social kitchen and dining area | PBSA News
House of Social kitchen and dining area

“As we continue to shape our ideas for this important landmark and engage stakeholders, we’re keen to canvas opinion and gain support from the community. Our aim is to regenerate this anchor site, bringing forward exciting plans which celebrate the city’s best independent food and minds.

“The beautifully designed destination food hall could breathe new life into this un-loved regeneration site, creating a place for the people of Glasgow to come and enjoy together whilst revitalising Sauchiehall Street, meanwhile the student accommodation above could play a pivotal role in reducing the number of students finding their way into Glasgow’s private rented accommodation in their second and third years.” 

Max Bielby, Chief Operating Officer, Vita Group

Starting from this Thursday until 27 June – when a consultation PDF will be made available to view online on the consultation website – people can provide feedback on Vita’s proposals.

House of Social bedroom | PBSA News
House of Social bedroom

Attendees can also hear more detail about the proposal and leave feedback in person at the consultation event this Thursday, taking place between 3pm and 7pm at SVCO, Edward House, Ground Floor, 199 Sauchiehall Street, Glasgow G2 3ED.

“It is heartening to see these proposals progress and to understand the vision for the site. Sauchiehall Street is recognised as a challenge but similarly, we know it has an enormous amount of untapped potential.

“To realise this, we need to encourage well considered developments that will transform the area and attract further investment. We fully back Vita’s plans and hope they can be brought forward soon.”

Stuart Patrick, Glasgow Chamber of Commerce Chief Executive
Vita's House of Social kitchen and seating area | PBSA News
House of Social kitchen and seating area

Over the last decade, Vita has established its reputation as one of the UK’s most respected housing providers with a history of investing into Glasgow. Its other scheme already in operation is Vita Student West End, and the company has submitted a second proposal for affordable housing and purpose-built student accommodation – also under its Vita Student brand – at 20 India Street.