GoBritanya appoints new Business Director

The new appointment will ensure that GoBritanya continues to meet the evolving needs of its students and business partners.

Hui Zhao, Business Director, GoBritanya | PBSA Sector
Hui Zhao, Business Director, GoBritanya.

GoBritanya has appointed Hui Zhao as its new Business Director. Hui will be instrumental in shaping and implementing GoBritanya’s business strategy.

Hui will ensure that GoBritanya continues to meet the evolving needs of its students and business partners. He will work closely with marketing, sales, system, and partnership teams to continue the company’s innovation drive across its business direction. His experience will further enhance their ability to drive occupancy, revenue and operational efficiency.

Hui has ten years of experience in sales, global business development and partnership management in the student accommodation environment.

He previously held senior management position at a global student accommodation marketplace, student.com.

His track record in driving business developments, fostering strategic partnerships, and leading high-performing teams makes him the perfect fit for GoBritanya. He is excited to begin this new chapter in his career.


GoBritanya is a student accommodation business based in Central London providing quality living to students from all over the World since 2013. They manage a large number of student residences across London, Brighton and Dublin.

With GoBritanya, students can book their stays from two to 52 weeks in all residences. Furthermore, to cover students’ needs, they offer airport transfer services, additional essential packs, travel insurance and serviced apartments.

The company’s mission is to provide outstanding customer service and continuous improvement to meet students’ expectations and guarantee an unforgettable study abroad experience.

In other recent major moves in the purpose-built student accommodation (PBSA) sector, privately held investment firm Cain International appointed Oliver Cummings as Managing Director, Head of PBSA, Europe.

Oliver will lead the company’s PBSA equity strategy as the firm aims to build a portfolio of over 10,000 beds across Europe in the next five years.

Joe is Associate Editor at PBSA News and Rental Living News UAE. He is a senior, MA qualified, content expert, copywriter, journalist and social media specialist with extensive experience working across business and media outlets.