CoStar Group brand OnTheMarket has reported its traffic levels for Boxing Day, and they make impressive reading, raising hopes of a busy 2025.
The number of visits to the site increased by 77% with a 66% increase in individual users compared to Boxing Day in 2023.
Even more striking was the number of leads generated for estate agents – which increased by 115%.
Boxing Day is a key date for the real estate industry as a slowdown on Christmas Day sees a significant boost, as people consider a fresh start, in a new property, for the next year.
The flourish of activity creates momentum for the industry that helps to kickstart the beginning of the next 12 months.
However, it wasn’t just Boxing Day that saw increased activity compared to 2023. During Twixmas (period between 26 to 31 December), the number of sessions at OnTheMarket increased by 45% and individual users went up 40%.
In terms of leads, there was a rise of 64% – giving agents a great boost over a quiet period of the year for the real estate sector.
Taking in the whole of December there were notable increases year-on-year, with sessions increasing 41%, individual users were boosted by 33% and the number of leads were up by 58%.
“It’s fantastic to see that the investment made throughout 2024 is resulting in significant increases in high-intent leads for our customers.
“It is clear that confidence in OnTheMarket is growing, among both agents and customers. We will continue to invest in our platform, our services, and our people to provide the best experience to all and make progress in our missions to become the UK’s no.1 property portal. Bring on 2025!”
Mitch Hammond, Build to Rent Manager, OnTheMarket
